More recently, SugarHouse went live in Connecticut in October 2021. In August of 2022, the NJ product officially rebranded to BetRivers.
It has been a prominent entity since its inception, performing well financially and becoming a popular brand in the state. It was a perfect companion to the brand’s highly regarded online casino. SugarHouse Sportsbook first launched in New Jersey in August 2018. It is also known for its BetRivers online gambling brand, and brick-and-mortar casinos located throughout the US. Play SugarHouse sportsbook is a product of parent company Rush Street Interactive.